Our platform empowers hotel managers with valuable insights to understand customers, optimize marketing, enhance guest experiences, and boost bookings.
Today’s world runs on data, and hotels are no exception.
Hotel managers now have access to more data than ever before. These insights allow you to understand your customers better, track the performance of your marketing, deliver better experiences to your guests, and drive more bookings and revenue.
The catch here is that getting the most out of your data isn’t easy. It requires knowledge, skill, and the right tools. Fortunately, Hotel-Spider’s platform makes it easier than ever for hoteliers to access key data insights and use them to drive real results.
In this guide, we’ll show you how to do that.
WHY ARE DATA INSIGNTS IMPORTANTS FOR HOTELS?
More data about your processes, marketing efforts, guests, and competitors is always valuable for hotels. Here are some of the main reasons why.
Understand your guests better
Let’s face it, without your guests, you don’t have a hotel. The better you can understand your guests — who they are, what they want, what they like, where they search for hotels — the easier it will be to connect with them and get more bookings.
The right data insights can help you do this by showing you detailed, granular data about the demographics of people who tend to stay at hotels like yours.
Deliver better experiences
Data doesn’t just help you get more guests, it also helps you deliver better experiences to the guests you have.
Insights from customer surveys, reviews, and booking trends help you learn more about what your guests like and what they want to see less of. This helps you create more rewarding customer experiences that keep your guests coming back again and again.
Understand industry trends
With the right tools, hotels can now access data on wider industry trends as well as their own guests and operations. By looking at trends like booking rates, revenue, and volume of tourists, you can get a better understanding of when people in your market tend to travel, where they stay, how much they spend, what they do, and more.
This helps you take advantage of busier periods, plan for the low season, and time your marketing campaigns, offers, discounts, and promotions.
Tighten up your operations
The right insights help you run your internal operations more smoothly, by pinpointing areas where things are running inefficiently, slowly, or expensively.
This helps you make the right tweaks and updates to your operations — like payment systems, check-in processes, and cleaning schedules — to run a more efficient, productive business.
Improve your marketing
If you want to succeed as a hotel, you need to get your marketing just right. That means using the right channels like social media, a great website, metasearch engines, and OTA platforms to spread the word about your hotel to all the right people.
Data is a powerful tool here, as it helps you track the performance of your OTA listings, ads, and channels like email marketing, so you can make data-driven changes to improve your performance and get more bookings.
HOW DO DATA INSIGHT WORK IN HOTEL-SPIDER?
Now we’ve talked about how important data is, how do you actually tap into data insights within the Hotel-Spider platform? The good news is — it’s pretty straightforward and packed with tons of valuable information and actionable insights.
Here’s how it works.
Statistical dashboards
In the Hotel-Spider platform, you’ll find in-depth statistical dashboards that show detailed insights into key hotel performance metrics like revenue and room reservations, broken down by the number of room nights booked through each connected OTA.
You can filter this data according to specific time periods such as the last 6 months, 3 months, 1 month, and 7 days. You can adjust the dates inside the chosen time period, and even export the data as reports in different formats like .PDF, Excel, and .CSV.
On top of your internal statistics, you can also look at wider market insights to learn what certain traveler demographics are doing and explore booking trends in specific regions or cities.
The Hotel-Spider extranet
Hotel-Spider’s extranet is a fantastic source of data insights specific to your hotel. Here, you can gain real-time information on inventory, prices, and reservations, which helps you avoid overbooking and deliver a more reliable and smooth experience to your guests.
You can also access logs of changes, along with the timestamp and name of the user who made the changes and its value. This adds a level of transparency that a lot of similar channel management tools miss. Through the Hotel-Spider extranet you can also manage OTA restrictions.
GDS compatibility
One impressive feature of Hotel-Spider’s is GDS its compatibility with a vast array of travel agencies and websites. This allows you to connect with a huge number of travel agents across India, and reduce commission costs by driving more direct bookings and avoiding expensive OTA platforms. Our GDS allows you to share key data with agencies and connect with more guests.
GETTING MORE OUT OF DATA AND REPORTS WITH HOTEL-SPIDER
In Hotel-Spider, you’ll find a ton of high-level features to help you take a more data-driven approach to running your hotel. Instead of making key decisions based on hunches and guesswork, you’ll be able to take a more clinical, informed approach based on solid data.
To learn more about Hotel-Spider’s features and how they can help you drive more direct bookings in the future, book a demo with us today.
