Success story - HUED BOUTIQUE STAY

Hued Boutique Stay, a one-of-a-kind studio apartment property nestled in the heart of Udaipur. Designed with a vision to transform the ordinary into the extraordinary, Hued is a celebration of art, design, and individuality. Every corner of Hued is infused with artistic intention, from the bespoke furniture to the curated art pieces that adorn the walls. Hotel’s goal is to provide an immersive experience that resonates with travellers seeking something more than the conventional. Whether you were there to explore Udaipur’s rich culture or simply unwind in a creative haven, Hued is designed to make your journey unforgettable. But on the other side their visibility was limited. They found it difficult to manage bookings across multiple platforms and faced issues with overbookings or missed opportunities. The hotel team was spending too much time manually updating availability and rates, which caused frustration and led to lost revenue.

SOLUTION:

The hotel management decided to implement a Hotel-Spider channel manager which will enable real-time synchronization of their room availability, pricing and reservations across multiple platforms. This move was meant to streamline operations and increase their online visibility.

Steps Taken:

• Selecting Hotel-Spider: The property did thorough research and selected Hotel-Spider that integrated with the most popular OTAs like Booking.com, Expedia, Airbnb, and others. It also supported the hotel's property management system (PMS) for smooth synchronization.

• Integrating the System: After installation, the hotel’s reservations team integrated their current PMS with the new channel manager. The system automatically updated availability and prices across all platforms, ensuring that there were no discrepancies or overbookings.

• Expanding the Online Presence: Hotel-Spider connected the resort to additional booking platforms beyond the major OTAs. This helped expand their reach, allowing Hued Boutique Stay to be featured on regional or niche sites as well. They also ensured their property listings were optimized for visibility by adding high-quality images, compelling descriptions, and accurate information.

• Automation and Reduced Errors: With the new system in place, the team could automatically adjust prices, especially during peak and off-peak seasons and even set promotions or discounts that were reflected across all channels instantly. This automation minimized the risk of human error and reduced the amount of time spent manually updating each platform.

• Data Insights and Revenue Management: With the analytics tools included in the channel manager, the hotel management could monitor which OTA platforms were driving the most traffic and revenue. They used this data to adjust their pricing strategy, focusing on the OTAs that performed best and optimizing the marketing spend.

RESULTS:

• Increased Bookings: After implementing Hotel-Spider, Hued Boutique Stay saw a 30% increase in bookings within the first three months. The real-time updates across multiple OTAs meant that their property was visible to a larger audience, which attracted more international and domestic tourists.

• Reduced Overbookings: Hued Boutique Stay experienced a sharp decline in overbookings, which had been a major issue before. The automated synchronization across platforms ensured that once a room was booked on one channel, it was immediately reflected across all others.

• Improved Revenue: Hued Boutique Stay reservation management team was able to set pricing based on demand. They adjusted rates based on market trends, time of year, and competitor pricing. As a result, they saw an increase in revenue per available room (RevPAR).

• Better Time Management: The staff no longer needed to spend hours updating multiple platforms manually. They could now focus on providing better customer service and improving the guest experience.

• Expanded Reach: Hued Boutique Stay expanded its visibility beyond traditional OTAs to a broader range of platforms, which helped them tap into niche markets and target specific traveler demographics. They also noticed increased direct bookings due to greater visibility.

CONCLUSION

By connecting with Hotel-Spider, Hued Boutique Stay transformed its online presence and significantly increased its visibility. The integration with multiple OTAs, along with real-time synchronization and data-driven pricing strategies, helped the hotel optimize operations, improve customer experience, and boost revenue. What was once a small, overlooked property became a sought-after destination, thanks to its newfound ability to reach more potential guests.