Learn how Indian hotels can use Google’s top tools to enhance visibility and attract more guests. Discover easy integration with Hotel-Spider for better results.
Google is without doubt the most well-known website out there. But it’s more than just a search engine — Google has tons of features to help businesses improve their marketing, better understand their customers, and access valuable data insights.
For Indian hotels, Google can be a powerful weapon. But how do you take advantage of these many tools?
In this article, we’re going to break down three of Google’s most useful features that hotel owners in India can use to get ahead. And we’ll also show you how to use these tools with Hotel-Spider.
Google Analytics
Google Analytics is one of the most useful tools out there for tracking important information about your websites, users, and marketing performance — and it’s free!
It’s been around since 2005 and allows you to analyze your website and view important insights in a clear, transparent format. Here’s what you can learn from Google Analytics:
- How many people visit your website
- How long they typically spend on your site
- How many leave straight away (this is called the bounce rate)
- Which specific pages each visitor views
- Where your visitors are coming from (for example paid ads, email, or social media)
So why’s this important for hotels? Well, there are lots of reasons — it helps you gain a better understanding of who your customers are, which channels are working best for you, and which parts of your site might need improvement.
Here are Hotel-Spider’s features to help you track user behavior on your booking engine:
- Tag and site tag tracking to follow users on the booking engine
- Track how many clicks have been made on different elements
- Track how users progress through the pages of the booking engine
- Learn how many times specific buttons — like “Book Details” and “Book Now” are clicked
- Find out how many users visit your contact details page
- Measure how many users reach the payment gateway page but then leave without completing the booking
- Track the number of times promo codes are used during booking
All of this makes it easier for you to make changes that lead to more traffic, better engagement with customers, and ultimately more bookings and sales.
SETTING UP GOOGLE ANALYTICS WITH HOTEL-SPIDER
It’s easy to integrate Google Analytics with your Hotel-Spider booking engine. To start, you’ll first need to open a Google Analytics account and register your hotel’s website. When you do this, you’ll receive a tracking code.
Next, all you have to do is enter this tracking code in the Hotel-Spider extranet, and Google will connect with your booking engine and start collecting information and insights about your users.
GOOGLE TAG MANAGER
How does Google keep track of what’s happening on your website and generate all those lovely insights?
The answer is through something called a tag. When these are added to your website, they allow Google to share data from your website with various products like Google Analytics and Google Ads.
Google Tag Manager is a tool that helps you set up and manage these tags so that you can accurately track all kinds of important metrics related to your websites and pages.
Even better — Google Tag Manager is stored on Hotel-Spider’s booking engine by default. All you have to do is connect your GTM account to Hotel-Spider by adding the container ID to the extranet. Tracking the performance of your websites has never been easier.
GOOGLE GLOBAL SITE TAG
One of the challenges with Google tags is that they can add up fairly quickly, and can be a lot to keep track of. This is where Google’s Global Site Tag comes in. It’s one single tag that you can add to your website that allows you to use a range of different Google tracking services.
If you’re already using Google Tag Manager you don’t need to change anything — everything will be taken care of within Hotel-Spider’s extranet. You can learn more in this video.
GET MORE OUT OF GOOGLE WITH HOTEL-SPIDER
As we’ve learned, Hotel-Spider is designed to help you make the most of Google’s various analytics tools to get valuable insights about your websites and customers and make the right changes to grow your hotel.
Our software is built to take the pain and confusion out of marketing and growing your hotel, across a wide range of channels. Book a demo with us to learn more and get started today.
