Learn how Google Hotel Ads can boost your hotel’s visibility and drive direct bookings with the right strategy and Hotel-Spider’s tools.
In the world of digital advertising, it’s tough to think of a bigger name than Google. Entire thriving businesses have been built through the smart use of Google Ads, and this platform is going nowhere.
For hoteliers, the relevant branch of Google’s ad platform is called (unsurprisingly) Google Hotel Ads. Used right, this can be a fantastic strategy for growing your hotel, attracting new guests, and building a bigger online presence.
In this article, we’ll show you how Google Hotel Ads works and how you can use this strategy with the help of Hotel-Spider’s tools.
What is Google Hotel Ads and why is it important?
Google Hotel Ads allows you to place bids on ads that show up to customers when they search using Google’s platforms. This could be a simple Google search, or they might be browsing a map of the area they want to visit.
If you win the bid, your ad will appear to the user — this can be a fantastic way of showing up on the radar of people who are already looking to visit your region and will likely need accommodation.
The ad will show key information about your hotel like your prices, services, and photos. The user will be able to click through the ad to make a booking.
Why are Google Hotel Ads important?
Hotel Ads are so useful because they allow you to tap into a segment of people who are already interested in visiting your part of the world and may even be actively looking for accommodation at that moment.
These people are often fully ready to make a purchase, and your ad may well be the final factor in that decision-making process. Unlike many other ad formats, Google Hotel Ads will take your prospect directly to your booking engine when they click.
This is a great opportunity to show off your hotel’s awesome features to someone who has essentially raised their hand and said “I’m looking for a place to stay in your town.”
You can send customers directly to your site and booking engine through the ad. Perhaps best of all, you’ll only pay when someone actually books a room.
How does Google Hotel Ads work in Hotel-Spider?
Now we know how valuable Google Hotel Ads can be, the next step is to show you how to start taking advantage.
Here’s how that works:
Create a Google My Business profile
If you want to use Google Hotel Ads, the first step is to set up a Google My Business profile and upload all the relevant information about your hotel — your prices, photos, location, room availability, and so on.
Hotel-Spider integrates with Google, which means you can set it up to automatically upload your data. This way, information about your rates and availability will always be accurate.
Target the right people
It’s important to make sure your ads are showing up in front of the right people, who are actually likely to be interested in your hotel. If you get this part wrong, you could end up wasting time and money by targeting people who will never book a room.
The trick here is research. Find out who is currently searching for services that you offer, and build your ads to target those. You can also place bids based on factors like a traveler’s location.
Use retargeting ads
Retargeting ads means keeping track of users who previously visited your website or interacted with your other ads, and specifically targeting them with new ads. This works well because it allows you to focus on people who have already showed some interest in your hotel, and may have a higher chance of converting.
Get your booking engine up to speed
When users click one of your ads, they’ll be directed to your booking engine to complete the reservation process. This is your chance to shine! A smooth, user-friendly booking engine (like Hotel-Spider’s) that works across all devices will make it much easier to convert interested browsers into excited guests.
Track and tweak
You can track the performance of your ads over time and use these insights to make changes. A/B testing ads with different targeting, then comparing click-through rates and conversions, allows you to find out what works best and build more successful campaigns in the future.
GROW YOUR HOTEL WITH HOTEL-SPIDER
Hotel-Spider’s suite of tools is designed specifically for hotels like yours looking to get more direct bookings and grow their revenue in 2025 and beyond.
To learn more, schedule a demo today.
